Privacy Policy

Our Aims

Welschen Hotel & Apartments takes very seriously the security of your personal data and information that can be used to identify you. We aim to continually exceed the expectations of our guests about the products and services we offer to business travelers and holidaymakers. We do everything we can to make our guests feel comfortable. That includes the responsible handling of the data you entrust to us. We undertake to protect your data in accordance with current data protection laws in force throughout the world.

1. Why We Collect Data

It is important to us that you are informed about how we collect and use personal data that we obtain from you via our websites or through your use of our products and services. In general, we only ask for information when we need it. The main reason for collecting your personal data is to enable us to provide the services that you have requested, such as the processing of a transaction.

We may also analyze personal data that we have processed for the above purposes, in order to better understand our customers' requirements and to improve our services and how we operate. Such analysis results in aggregated data that is not used to identify or single out an individual.

2. What Data We Collect

We collect information about our hotel guests and visitors to our websites, so that we can offer an experience that exactly meets their requirements. To be able to achieve this, we may collect personal data or other information from you that can be used to identify you, directly or indirectly.

When you visit our websites, we may also collect internet protocol information and details of user behavior patterns, which we process only in ways that you (or anyone else) cannot be identified from it. When we use your data in this way, we are not seeking to identify you or single out information on an individual level.

3. Consent

You may unsubscribe at any time from our surveys and marketing emails about offers and services, when we collect your data, by clicking on the link contained in these emails, or by contacting us directly and informing us that you do not wish to receive direct marketing or telemarketing communications, emails, or surveys from us.

In a few instances, your consent will be assumed due to the requested service or transaction concluded. For example, we may collect and use personal data that you have voluntarily provided, data on your behavior or other collected, aggregated information. In addition, it will be assumed that you consent to receive communications from us that are necessary to complete transactions and services requested by you.

In certain circumstances we will specifically ask you for your authority, if we collect information that is deemed to be confidential under particular data protection regulations (e.g. information on ethnic origin, political persuasion, religious or philosophical beliefs, trade union membership, sexual orientation, state of health or legal data), if this is permitted or required under the current laws.

4. Data Transfer

In most cases, data collected from you is stored on a local or global database by the Welschen Hotel & Apartments. In the course of processing your information, it may be necessary to forward your personal data to subsidiary companies, to hotels within our Group and third party providers within Switzerland and throughout the world, for the purposes described in this Privacy Policy.

As a matter of principle, we will not sell, hire or transfer your personal data to unconnected third parties outside our system. There is the possibility that we will disclose your data to third parties in the following situations:

• When we have had your agreement to do so
• When companies or service providers operating in our name need such data to carry out their specific duties
• When a hotel or other facility within our system leaves and access to your personal data is necessary to complete business transactions
• In order to comply with legal or statutory obligations
• In cases of emergency in which the life, health or property of an individual has to be protected

If your data has been disclosed in any of the above situations, we will endeavor to limit the disclosure of data to the minimum required in the particular circumstance.

5. Cross-Border Data Transfer

We aim to provide you with a service in Zermatt equal in excellence to that in other locations. To achieve this goal, we have built up a global network of subsidiaries, data-processing centers, trusted strategic marketing partners, service providers, customer service centers and skilled personnel throughout the world.

Because of the type of business we are and do, we are required to pass on your personal data to other groups of companies, subsidiaries, locations, data-processing centers or service providers that might not be based in your home country. It is possible that we will transmit your personal data to countries other than that from which the data was originally collected.

Even if the data protection laws and other legislation in these other countries are not as strict or as comprehensive as those in your homeland are, Welschen Hotel & Apartments will take appropriate measures to ensure the protection of your personal data in accordance with this Privacy Policy.

6. Security Measures

Welschen Hotel & Apartments is well aware of the importance of data security and is continually working to review and improve our technical, physical and logical security rules and procedures. Security measures have been implemented across all websites and servers operated by us to protect your personal data from accidental loss, misuse and alteration while it is under our control.

7. Your Rights

You can apply to have access to your personal data that we are storing, or to update, delete or lock your personal data, if this does not prove to be impossible or prohibitively expensive. You can ask us to confirm whether we are processing your personal data and where this data comes from.

8. Online Technologies

When you visit our websites, we and our external marketing partners may use cookies, invisible pixels and web beacons to gather information about you. A cookie is a small text file that is sent from a web server to your browser and is stored on your computer's hard drive. This assigns a unique ID number to your computer, allowing you to be identified when you next visit one of our websites.

Cookies save time, as they mean we can send you relevant information without you having to state your preferences every time you visit our websites. Our cookies are not designed to harm your data, nor can they access data from other files on your computer's hard drive.

If you do not wish to partake of the benefits of cookies, you can tailor your internet browser accordingly. Depending on the type of browser you use, you may apply settings to block or limit cookies. You should note, however, that many operations on our websites are not possible if you decline cookies, nor will your browser be recognized when you next visit our website.

9. Deleting and Retaining Your Personal Data

Your personal data is stored in such a way that you can only be identified for as long as is necessary for the purposes for which we collect and use your data. Your personal data can remain stored in particular files for some time as required by current legislation and our Data Protection Policy to fulfill the financial or legal obligations necessary for the resolution of disputes or problems.

In addition, some types of information may be stored indefinitely due to technical constraints but will be inaccessible for processing for purposes other than those required by law.

10. Contact Information

For questions about this privacy policy, to update your communication preferences, or to request access to your personal data, please contact us at:

11. Updating the Privacy Policy

This Policy was last updated on April 02, 2025. In order to meet the requirements of changes in the law, changing business needs or the demands of our guests, hotels, strategic marketing partners and service providers, our Privacy Policy will be updated from time to time.

We encourage you to periodically review this page for the latest information on our privacy practices. Any changes to this Privacy Policy will become effective when we post the revised Privacy Policy on our website.